Chapter 46
Chapter 46
Li Chun looked at Anji and the village chief with a smile on his face and said, "Starting today, the cooking room will continue to cook the distiller's mother day and night. It is estimated that five thousand catties of shochu will be produced, and five jars of one hundred catties of wine will be delivered to you the day after tomorrow."
He has already asked An Hai to help arrange day and night shifts for the workers in the cooking room. This time, he used [-] catties of grain to make wine. Even if it is brewed in winter, it should be able to produce [-] catties of wine. If it is spring and autumn, it can produce at least [-] catties of wine. .
Anji laughed and said, "Okay, we'll start brewing medicinal wine when the wine arrives."
Five thousand catties of shochu are brewed into medicinal wine, when will it be sold? Unlike shochu, medicinal wine can be stored for a long time, and the brewing period varies according to the recipe, generally ranging from three days to 30 days. The medicinal wine is filtered and sealed, and the medicinal wine will have the best medicinal effect within two years. In view of this, the five thousand catties of shochu would rather be stored, and it is not possible to make it into medicinal wine as much as it is used. Otherwise, if the market fails, the compensation will be too much.
The village chief happily said a few words of encouragement, and when everyone went back to work, he asked Li Chun to decorate the wine and go back with them. They all tasted it, and then everyone discussed the future.
Along the way, Anji chatted with Li Chun, and asked with a smile, "How much can we sell for the shochu in our distillery?"
She knows that shochu is also divided into grades, low-grade and inferior shochu is about five yuan, so good ones, like those modern famous wines, are very clearly divided into grades, from tens to thousands are too normal, as for those tens of thousands Let's not talk about it.
Li Chun stroked his beard and replied: "The shochu produced by our distillery this time is not as good as the best shochu sold outside, but in the future, if we use our own koji to make wine, the wine produced will definitely be as good as those good shochu. Comparable."
The quality of the koji produced by the water is good, there is no doubt about it. He knows in his heart that the distillery can brew such a taste of shochu, relying on the spring water in the mountains. He has drunk the spring water, and the taste is sweet They say that water is the blood of wine, and the quality of the water directly affects the taste of the brewed wine. Besides, the cellar of the distillery is a new cellar. The longer the cellar is, the better the taste of the brewed wine. It is also possible that Anling Distillery will be able to brew top-quality shochu in the next year.
He did not give a specific price. The price of good soju can range from [-] to [-] yuan per catty. This is not a good thing to say. The key depends on the ability of the wine seller. I am worried that the general manager will not understand what to say. down.
Anji heard that selling shochu can make such a big profit, so why not sell shochu directly? This product saves trouble, and it can be stored for a long time without additional brewing. After thinking about it, his eyes lit up, and he began to think about how to position Anling shochu as a high-end product. Liquor is sold. Anling Medicinal Liquor is aimed at high-end customer groups, so the positioning of Anling Shaojiu should not be too low. In other words, the two kinds of liquor should complement each other. It has a blessing effect, and a set of sales plans is formed in my heart, and I plan to go back and think about it.
The three returned to the village chief's house, where the shareholders were already waiting, and the three went into the main room and sat down.
An Shengcai said with a happy expression about the wine brewed by the winery, and asked Ankang to pour half a bowl of the wine he brought back for everyone to taste. The reason why he used a bowl was because he was worried that the wine glass was too small for everyone to taste.
Ankang went to the kitchen to get the bowls, poured half a bowl into each bowl, and sent it to Anji. She shook her head and said no, smiled and took the wine to the next person. Take it back to the house and drink it by yourself.
Wang Fugui, An Shengjin, and the others drank it, and felt that this wine was indeed better than the five-cent shochu they usually drink, and it has a delicate fragrance...
An Sheng often hangs out, and he has drank better wine, so he has a high evaluation of this wine after tasting it. After swallowing this wine, there is no burning sensation in his throat and stomach, and the smell of wine in his mouth lasts for a long time, which makes people feel uncomfortable. I couldn't help but want to drink it, and after thinking about it, I took another sip of the really good wine, and before I knew it, the wine in the bowl had bottomed out, and others like An Sheng didn't give in too much.
Seeing that they didn't say anything, Anji just finished drinking, the corners of their mouths twitched slightly. Did these people feel that the village chief invited them to drink?
It wasn't until An Sheng reminded them that they each expressed their opinions, and there were only a few words in it, either good wine or good drink.
An Sheng waited for everyone to finish talking dryly, and didn't intend to ask them for their opinions. He looked at An Ji and asked, "Girl Ji, now that the wine shop has produced wine, please tell me what the regulations will be in the future."
They only knew that Anji said he was going to sell medicinal wine, but they didn't know what kind of medicinal wine they were selling.
Anji frowned and said, "Anling Distillery first launched five kinds of medicinal wine, namely Anling Yanshou Wine, Anling Zhuyang Yishou Wine, Anling Dabu Wine, Anling Astragalus Wine, and Anling Fushen Wine. "
She respectively talked about the effects of these kinds of wines. Except for the anti-aging wine, these kinds of wines use more medicinal materials, and the prescriptions are not easy to be cracked. Moreover, these kinds of wines are more typical and suitable for For the high-end consumer group here, medicinal wine is characterized by long-term consumption, so although medicinal wine cannot be sold immediately like shochu, as long as it is recognized by people, sales will rise very steadily.
But it takes a long time. According to the winery's output, the distillery can supply the shochu needed to make medicinal wine for half a year and half a year, and there will be a lot of shochu left over. If the distillery only sells medicinal wine in the future, wouldn't it be a pity? High-quality soju, so she wanted to sell soju at the same time, and told everyone about this idea.
Everyone was very happy after hearing Anji's words. This medicated wine sounds like a good thing. If it wasn't too expensive, they would drink it every day. As for selling soju, of course they agreed, as long as it can make money.
An Sheng looked at An Ji after hearing the words: "How much does this soju cost?" This soju is delicious, and it can still be sold for ten yuan.
Anji thought for a moment and raised his lips slightly: "Below ten catties is 35 Wen per catty, over ten catties and below 25 Wen per catty, and over [-] catties is [-] Wen per catty." Simply put, less than ten catties is the retail price, ten catties Above [-] catties and below is the discounted price, and above [-] catties is the wholesale price for big customers. Since she decided to take the high-end route, if the price is too low at the beginning, it will lower the quality of the wine and is not conducive to brand building. She thinks that she should set a medium price It's better, the price can go up after the reputation is spread.
An Sheng was just picking up a bowl to drink, when he heard An Ji's words, he spit out with a puff, coughed twice and looked at An Ji in surprise, how dare this girl say that, the shochu made by the distillery only costs a few pennies Who will buy it at such a high price?
What the village chief thinks is also what other people think. Although they want to make money, they have to be more pragmatic.
An Sheng even had a toothache. Does this girl not want him to sell wine? How can she sell wine at such a high price? , you sell it as a famous wine, if so, I will only sell medicinal wine."
The price of medicinal liquor is recognized as expensive, as long as the effect of medicinal liquor in the distillery is good, it is still easy to sell, but even if the shochu is delicious and has no reputation at all, people will not pay attention to him even if he runs away.
There was a coldness in An Ji's eyes when he heard the words, and he looked at An Sheng coldly with a sullen face. This kid really didn't take care of him. Talking to her like this in front of all the shareholders, did he think that she would always tolerate him?
The people present felt that the atmosphere was not right, and everyone was collectively silent for a moment. For the first time, they felt a strong aura from An Ji, which made them want to surrender unconsciously. At this time, the shock in everyone's hearts was beyond words.
An Sheng frowned with a straight face and did not make a sound. Although An Ji set the price of the liquor too high, An Sheng did not speak to the manager of the winery in such a tone in public.
Li Chun wanted to explain aloud, but seeing that the village chief didn't speak, he simply shut up and waited and watched the development of the situation. The price the chief steward gave to Anling Shao was actually not high. Who should share this wine with? Thirty or forty pennies must be expensive, but those powerful and wealthy merchants would not drink cheap wine at all, and the larger taverns in Fucheng do not sell low-quality shochu. It's about vision, these people don't see as far as the chief executive.
An Sheng felt terrified when he was watched by Anji. He knew that he didn't care about the occasion when he spoke, but he couldn't make him apologize for a while, so he could only sit with his neck stuck, but he was really a little scared.
There was a sneer in the corner of Anji's mouth: "If you don't want to sell it, don't sell it. You don't need to intervene in the shochu. If you don't want to sell medicinal wine, you can tell me. Then you can go home to accompany your wife and children."
She was still a little hesitant at first, whether to hand over both shochu and medicinal wine to An Sheng, after all, they are two types of wine, so he worried that he would lose sight of the other, after all, they are all newbies and have no experience in selling wine, and the channels are not limited to other places except the local county. Not at all, and now this guy helped her choose.
An Sheng choked when he heard the words. He knew that An Ji's words were not to scare him. There are many people in this village. He didn't want to do it, and some people wanted to take over. He also knew that An Ji wanted to cultivate him, so he was put in this position. Thinking like this I decided to apologize to Angie when no one was around.
Anji saw that the boy was so obedient, and the corners of his mouth twitched slightly. Isn't this a lack of twitching? He glanced coldly at the audience, and saw that everyone was sitting upright as if waiting for her orders, and almost couldn't hold back his laughter.
Anji adjusted his mouth in his heart and said: "I will be in charge of selling soju for the time being. In the future, Ankang and Anping will sell soju with me. We will recruit [-] eloquent and hardworking people in the village to sell soju. If you are willing, you can come to the village head's house to sign up." , the treatment is the same as that of An Sheng, there is no fixed monthly payment, only a commission, uncle, how about this."
She just thought about it for a while, and found that no one can directly take over this piece, but she has no choice but to play in person. After she brings Ankang and Anping out, the wine from their winery can be sold to farther places. If there is more wine, there will be more production. Expanding the winery in the future will solve more labor problems. If this virtuous circle continues, it will be difficult for Dahe Village to become a well-off village.
An Sheng secretly breathed a sigh of relief after hearing this, it's okay, this girl just wants to leave Ankang and Anping, during this period of time he is very concerned about the 20 people who gave him, and if it's okay, talk to them about how to sell this wine, what kind People are suitable for drinking medicinal wine, and I went to the county twice to take them to see it.
The village chief smiled and said, "Yes, all the security chiefs will pass on this matter later. The number of places is first come, first served, until 20 people are recruited." What's fair.
Everyone discussed the details again, and when they were parting, the village head asked everyone to bring back some shochu for their families to taste.
An Sheng walked behind An Ji, and they were the only ones left. He took two steps forward and apologized to An Ji in a low voice.
There was a smile on the corner of Anji's mouth when he heard this, and he gave him a sideways look, then turned and walked away without saying a word.
quiet…
Anji returned home with the shochu, looked at the white tea and said with a smile: "Daughter-in-law, look, this is the shochu brewed by the winery. Let's have a drink or two at dinner." After the emotional look.
Bai Cha took it with a curious face, and was very curious about the shochu brewed by the distillery. Although she didn't know how to drink, she still wanted to taste what it tasted like, so she nodded in agreement without much thought.
The two had a conversation, and when the daughter-in-law went to pick up the little guy, Anji went to the desk to study ink and began to write quickly, writing a satisfactory sales plan for shochu before putting down the pen.
Her liquor sales plan is a bit simple and rude, and she uses some noodles to advertise. Simply put, she chooses a place with a large market for shochu to advertise, and advertises a lot of Anling shochu. After all, who would know if she doesn’t promote Anling shochu is relying on word of mouth to spread the word of mouth. Don’t be kidding. It’s not as good as a year’s sales in ten years. The promotional slogan she wrote is: The Millennium Mountain Spring is carefully brewed, and the Anling Spirit Brew is brought to the market. You taste the world in the wine, the shochu in the distillery is characterized by mountain spring water, so it is natural to exaggerate the publicity, after all, who can prove that the mountain spring is not a thousand years old.
She asked the village chief about the ownership of the spring near the winery. The village chief said that the surrounding area of Anling Mountain next to Dahe Village was assigned to Dahe Village, so the mountain spring belonged to Dahe Village, and the yamen had no right to sell it. , since this is not afraid of being taken away by others, it is not a pity to hype the characteristics of mountain spring water as a shortcut.
And there is an advantage in her publicity. Once the shochu or medicinal wine produced by Anling Distillery is branded in the hearts of the people as a thousand-year-old mountain spring brewing, even if others release the same medicinal wine, it is a copycat version, and everyone will subconsciously think that the efficacy of the medicine is certain. It is not as good as the wine brewed from the millennium spring water. This is the brand effect, and it is also the direction of her future efforts. To create famous wine and fine wine in this Liang Dynasty, thinking about it makes me feel excited.
As for the medicinal liquor, she didn't intend to bring publicity together to let people know that one thing is simple, but once there are too many, the effect may not be as good as a single one. In this way, with the customer base of shochu as the basis, the market for medicinal wine will naturally open up.
Baicha hugged the child, looked at Anji with a confident glow, and felt deeply attracted...
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